Here is something I found from an issue of Communication Arts. On the left, there are three different freeze-frame sequences of three different PSAs featuring James Lipton, each sending a message about considering what you text before you text. And on the right, there are three different billboards of three different people wearing James Lipton's beard, each having its own version of the same message: Before you text, give it a ponder. What I like about what's on the right is 1) There are young people (two being female) wearing James Lipton's beard, which is funny enough, and 2) their faces as they are "pondering" with what each is thinking in a humorous caption above their heads.
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